At Europal Packaging, we are fully committed to sustainability and promoting the circular economy. One of the innovative ways we do this is by focusing on interior printing of packaging. This initiative not only provides a unique opportunity for brands to communicate with their customers, but also plays a crucial role in extending the life of packaging.

International discount days such as Black Friday have grown over the years into solid sales spikes, particularly for e-commerce players. For companies with a diverse product range and where consumers often expect a "next day" delivery, it is an extra challenge for fulfillment colleagues to keep the end customer happy. Expectations are high and in addition to fast, correct delivery, the "unboxing experience" is now an integral part of the brand experience. In short, even during busy periods, the finishing touches need to be put on the i's.