Wine packaging that lets your bottle do the talking
Delivering or shipping a bottle of wine is more than just protecting the bottle—it’s the first tangible interaction with your brand. A standard box tells no story. A custom box, designed in your style, does.
At Europal, we design cardboard wine packaging that perfectly protects your bottle and showcases your brand, from subtle printing to a fully personalized gift box.
Why is the right wine packaging so crucial for your brand?
The risks to your wine bottle:
Shocks and impacts during transport
A broken bottle or damaged label isn't just a loss of product—it's also a loss of the impression you wanted to make.
Shifts in the box
Without a box that is precisely tailored to the bottle, the contents shift, resulting in damage and a less polished first impression.
A generic box undermines your positioning.
A standard brown box doesn't go well with a bottle that you're offering as a premium item or as a gift.
The challenge for wine retailers, wineries, and e-commerce:
Brand recognition at first contact.
Whether when making a purchase in the store or when opening a package at home, the packaging is the first thing the customer touches.
Different needs depending on the sales situation.
A gift package for the end-of-year season requires something different than a box for everyday shipping; both must accurately represent your brand.
Speed without compromising on quality.
A personalized box shouldn't mean you have to wait weeks before you can ship or sell it.
Your journey begins here.
For every type of wine business, packaging that fits your sales model.
Wine retailers.
A showroom-worthy gift box for your retail space, featuring printing that mirrors your storefront.
E-commerce.
A box that creates a unique brand experience alongside your product after it has been shipped.
Winery.
Packaging as a brand extension: your name, your story, your tradition—all featured on the box.
Custom brand experience.
Printing in your house style: not a standard box, but a box that showcases your brand.
Perfect fit
Fully tailored to your bottle(s) → no movement inside the packaging = less damage and a polished presentation.
Local production
Designed and manufactured in Tournai (Blandain), with shorter lead times and faster turnaround.
Sustainable alternative
100% paper-based and recyclable, with no plastic.
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Why
Choose our
wine packaging?
A selection of packaging options for your wine bottles?
1 bottle
Convenient wine packaging for 1 bottle. Custom-made according to your specifications, with or without printing, to strengthen your brand, thank your customers, or boost sales.
3 bottles stored horizontally
Wine packaging designed to hold three wine bottles neatly side by side, with internal compartments. This packaging creates a nice first impression of the wines purchased.
6 bottles stored horizontally in 2 layers
In this packaging, we present 6 bottles arranged in 2 layers within a compact, secure unit. Thanks to the clever design, we have increased the strength of this packaging.
6 bottles standing upright
This classic upright packaging option is available in white or brown corrugated cardboard, with or without printing. It’s the ideal solution for standard packaging tailored to your communication needs.
6 bottles without tape
Wine packaging without tape? It’s possible with this clever design for 6 bottles in 2 layers. Thanks to the autolock bottom, your team can pack even faster without the hassle of tape.
Special models
Are you looking for a carry case or packaging combined with another product? At our customers' request, we're happy to work with our design team to see how we can meet your unique packaging needs.
What about color?
Type of Cardboard
Those who choose recycled brown cardboard are making a sustainable (and cost-conscious) choice. This is often our first recommendation for your packaging. However, please note that you can also choose white cardboard if it better suits your design goals.
Printing
Depending on your final packaging, we can help you choose the right printing for the outside and/or inside. Our advisors and design team are happy to assist you in determining the number of colors we can apply to your chosen packaging. These days, we’re seeing more and more packaging with printing only on the inside to prevent theft of easily recognizable packaging.
Frequently Asked Questions
Since we always tailor your project to your needs, we are subject to minimum order quantities to begin production. Our advisors will work with you to determine the best solution or combination to meet these requirements.
Yes. Europal works with you from prototype to production to ensure that the box aligns with the brand story you want to tell.
At our own production facility in Tournai (Blandain), near your warehouse or store.
Yes: 100% paper-based, made from a single material, and fully recyclable.
Ready to package your wine in a way that does your brand justice?
Whether you have a question about printing, want to develop a gift line, or are just curious about the possibilities, we'd love to hear from you.
Get in touch and find out what we can do for your wine packaging.